About The Company

CraftJack is a great place to work. We’re a small team solving real problems, established and profitable and reaching millions of consumers each month. At CraftJack, your voice will be heard, your work will be seen, and the results will be immediately apparent. We collaborate openly and treat each other with respect. And we like to have our fun.

Summary of Position

We’re looking for a highly organized Paid Search Marketing Specialist who will be responsible for all aspects of our service provider lead acquisition efforts. You will handle the day-to-day tasks and monitoring of our PPC, display and paid social campaigns. You will conduct keyword research, build campaigns, optimize bids, write ad copy, run ad copy tests and much more. You will be accountable for increasing lead volume and lowering cost per lead over time. The paid search marketing specialist will have the opportunity to collaborate with other members of the marketing team and interact closely with the product, sales and account management teams.

The ideal candidate will have 1-3 years of paid search and display experience, great attention to detail, have a desire to learn new things and be excited to be part of a growing team. You will report directly to the Director of Digital Marketing.

Job Responsibilities

  • Manage all aspects of SEM campaigns in Google and Bing
    • Make keyword bid changes to effectively drive more leads while maintaining or lowering CPL
    • Conduct ad copy testing and track results in Excel report
    • Regularly add irrelevant negative keywords to maximize campaign efficiency
    • Occasionally upload new keywords based on your research and/or suggestions from Google and Bing account teams
    • Build new campaigns when new service categories are launched
    • Coordinate with sales teams to improve the quality of inbound leads and lower the cost per sale
    • Monitor and protect company trademark on search result page
    • Actively communicate with Google and Bing account reps to expedite ad reviews, find out about new betas, etc.
  • Create and optimize display campaigns on the Google Display Network
    • Determine most effective campaign types (retargeting, custom intent, in-market, etc.) and develop effective targeting strategy
    • Test new ad copy and images
    • Identify negative placements
    • Adjust bidding as needed
    • Build out Gmail Ads strategy and campaigns
  • Manage Facebook paid social campaigns
    • Regularly update creative and keep it seasonally-appropriate
    • Determine the messaging and ad copy that works best on our audience
    • Manage and respond to comments on our ads
  • Update daily, weekly and monthly reports for all digital marketing channels
  • Assist other marketing team members on email, social, SEO, content and video projects as needed
  • Stay up to date on digital marketing industry trends

Minimum Qualifications

  • Bachelor’s degree in marketing, advertising, communications or a related field
  • 1-3 years of hands-on management of paid search campaigns in Google Ads and Bing Ads, either in an agency or in-house environment
  • 1-3 years of display campaign management, including retargeting and prospecting
  • 1+ years of paid social experience, specifically using Facebook Ads Manager
  • Experience managing a monthly budget of $50K+
  • Proficient in Excel and comfortable creating and using pivot tables
  • Highly analytical and comfortable analyzing and translating data from web analytics tools into actionable SEM and display strategies
  • Ability to manage multiple projects while maintaining attention to detail and meeting deadlines
  • Excellent communication skills, both verbal and written
  • Proactive with a high sense of urgency and not afraid to try new things!

Preferred Qualifications

  • Google AdWords and Google Analytics certified
  • Experience using Google Sheets
  • Email marketing experience, a plus

Perks and Benefits:

  • Competitive salary with annual bonus
  • 401K with matching
  • Unlimited PTO
  • Flexible hours
  • Excellent medical, vision and dental insurance
  • Free drinks and snacks in the office

(Excerpt) Read more Here | 2019-02-15 22:55:28
Image credit: source

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