In the old days, people relied exclusively on traditional media to stay in the loop. They usually spent time listening to radio broadcasts, reading the newspapers, or watching television shows to get the latest news updates. However, modern technology continues to redefine the society we live in, and the ways we distribute news and information. With just a few clicks or swipes on your favorite mobile app you are able to stay connected to all aspects of your life. Similarly, you can use your device experience to make a career change into social media marketing.
Marketing professionals can now use different social media platforms to introduce a product or endorse a company. However, before you fully invest your efforts in social media marketing, it’s better to know which career path will align with your long-term goals.
Here’s a quick rundown of the best social marketing jobs that will allow you to thrive in the social marketing arena.
Social Media Consultant
Social media marketing refers to the process of gaining traffic or attention through social media platforms, such as Facebook, Twitter, and Instagram. As a social media consultant, your responsibility is to reach out to the customers using these social networking channels on behalf of a brand. It’s one of the best social media marketing jobs due to the increasing online shopping habits of consumers worldwide.
How can you become a good social media consultant? Similar to other fields, you’ll need to do some research to fully understand the social media marketing industry. Creating a business plan will also help you manage your resources and determine your goals.
Apart from planning, you also have to identify your potential competitors. LinkedIn, Indeed, and standard Google searches are reliable tools that can point you towards social media marketing jobs and opportunities.
Search Engine Optimization Specialist
Search engine optimization, also known as SEO, is the process of improving the visibility of a website in organic search results gathered from various search engines. Google, Yahoo, and Bing are all popular search engine options. These search engines utilize over two hundred factors to rank websites and promote what is deemed most relevant to the given search query. This process used by the search engine is governed by an algorithm that takes all the different variables into consideration.
Note, however, that quality content is necessary to climb up the ranks. You then need to create compelling content (whether it’s a blog, infographic, or video) to encourage people to link it from your website.
One of the best SEO tips is to incorporate inbound techniques. These strategies involve using links from other websites. Inbound links have been considered some of the strongest ranking factors for years. Fortunately, being an SEO specialist is proven to be one of the best social media marketing jobs since you’ll be handling more of the technical aspect of content development and management.
Public Relations Manager
In today’s day and age social media marketing has become one of the main pillars of public influence. This field focuses on communicating with the general public to promote whatever business is being considered. It also covers campaigns for major figures and popular brands. The challenge, however, lies in preserving a client’s image amid controversies or rumors that are being spread through social media. The public relations manager can help mitigate these issues by providing social media management expertise.
As one of the higher paying social media marketing jobs, the public relations managers should rise up to the challenge and do what’s necessary to prevent any social media damages. The ability to recognize and respond effectively to negative social media content is imperative for those establishing a career as a public relations manager.
Since most people spend hours surfing the web, many companies have recognized the opportunity to market their products and services. For instance, 64% of consumers claim that they have been influenced to buy an item by watching an online video. For digital advertisers, that’s one sure sign of opportunity, especially when it comes to social media marketing.
Consider venturing into digital advertising if you’re thinking of exploring the best social media marketing jobs. Digital advertising, however, isn’t as simple as putting an ad up on Yahoo, Twitter, or Pinterest. Most digital advertisers use internet-based tools to improve the efficacy of their advertising campaigns.
For better-performing ads, create a social media advertising strategy. You need to determine which social media platforms will work best for your client, customer, or target audience. For instance, Instagram is a great outlet to promote highly-visual content. Facebook, on the other hand, can handle many ad formats, which makes it ideal for business-to-consumer campaigns.
There’s a major difference between a social media manager and community manager. Many people think that these jobs have similar functions, but that isn’t the case. Social media managers create content and copy for posts. They also respond to comments to answer questions about the brand. Community managers, on the other hand, advocate for a brand on social media networks. They build a social persona and us it to connect with potential customers.
Why are community managers considered one of the best social media marketing jobs? This career path will help improve not only your communication skills but also your networking ability. Community managers must master the tone and culture of the company that they are endorsing. This is often easier said than done.
Although the best social media marketing jobs can help you expand your knowledge about digital marketing, you’ll be facing many challenges and obstacles. A typical day for a community manager involves engaging in conversations with brand advocates. Attending Twitter chats is also a normal day-to-day activity.
Similar to community managers, content managers have some of the best social media marketing jobs. They handle different content formats that will help boost their company’s online visibility. Remember that content is the lifeblood of social media. You need to keep your audience interested at all times with whatever material you post on Facebook, Twitter, or Instagram.
To ensure success, familiarize yourself with the different social media managing tools. For instance, you may use Google Analytics to determine how many visitors come from different social media networks. This marketing platform can also gauge the quality of the traffic you receive.
Seize this opportunity if your skills and credentials match any of the best social media marketing jobs. You’ll have the best of both worlds when you combine your passions with your social media marketing skills.
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