Rolling sports business news wrap: Every deal, every day.
Second-tier English soccer side Queens Park Rangers have named Zoom Enterprises as their sleeve sponsor for their first FA Cup fourth round tie since 2012.
The deal will see the international company, which works across the technology, construction, investment and leisure industries, have its logo adorn the left sleeve of Championship team’s pink away shirts during their game against Portsmouth at Fratton Park on Saturday.
Although the sponsorship is a one-off deal, QPR’s business development manager Neil Sayer opened the door for the agreement to continue as long as the club remain in the FA Cup, saying: “We hope this continues long into the tournament.”
Zoom Enterprise founder James Norris added: “All of Zoom’s shareholders globally are big R’s fans so this was an occasion we didn’t want to miss out on when we thought about the worldwide exposure the competition gets.”
The PGA of America has named Cadillac as its official vehicle partner in a deal which includes the men’s, women’s and senior iterations of golf’s PGA Championship. The agreement also includes media buys on both CBS and ESPN, which will broadcast future editions of the major tournament.
Brazilian beer brand Brahma has struck a deal with continental soccer body Conmebol to become a sponsor of this year’s Copa America international soccer tournament.
Bundesliga soccer side Borussia Mönchengladbach have unveiled Unibet as their new sports betting partner until 2022. Meanwhile, the club’s esports arm has added AOK Rheinland/Hamburg as its official health partner until 2021.
Top-flight Spanish soccer outfit Deportivo Alavés have announced a partnership with online payment platform Zotapay until the end of the season.
Supermarket chain Aldi has renewed its partnership with Team GB through to 2025 in a deal which covers the 2020 and 2024 Olympic Games.
Chinese consumer electronics company Haier has extended as the main sponsor of the Peshawar Zalmi Pakistan Super League cricket team.
English rugby union team Worcester Warriors have named agricultural machinery firm Adam Hewitt Ltd as their official partner and kit sponsor.
Nordic Entertainment has picked up rights in Denmark, Norway and Sweden to North America’s IndyCar Series.
Sports streaming service DAZN has confirmed its move for Spain’s World Rally Championship (WRC) rights.
The Alliance of American Football has brought in Aramark as its official retail merchandise concessionaire and e-commerce provider ahead of the league’s debut in February.
Sports data company Sportradar has teamed up with esports big data firm Dojo Madness to launch Bayes Esports Solutions, a joint venture designed to leverage esports data products for betting companies, broadcasters and general media.
US sports broadcasting giant ESPN has agreed a five-year hosting contract extension with Aspen Skiing Company to keep the winter edition of the X Games at the Colorado ski resort town through 2024.
United Soccer League (USL) team Indy Eleven have added seven new owners as they continue their push to join Major League Soccer (MLS). Joining the franchise are Brian Bauer, Don Gottwald, Shane Hageman, Jeffrey Laborsky, Fred Merritt, Quinn Ricker, and Chris Traylor.
Sports and entertainment internet media company Whistle Sports has acquired New Form, a digital entertainment studio whose owners include Discovery and ITV.